Required to Start using Attribution
To start using the Attribution Dashboard, you must first have initialized the ByteBrew SDK in your game and you have setup your attribution networks on the Network Settings dashboard.
Using Attribution Breakdowns
Using the Attribution Breakdowns dashboard is quick and easy. To start breaking down your marketing metrics on your live campaigns, see the sections below.
Selecting Metrics
On the Attribution Breakdowns dashboard, you have the ability to select a list of metrics you'd like to appear in your query in the Metrics dropdown.
Click the Breakdowns dropdown and choose the breakdowns you want to group your query's output by.
| Impressions | Impressions measures the tracked count of impressions. |
|---|---|
| Clicks | Clicks measures the tracked count of clicks. |
| CVR | CVR (Conversion Rate) measures the percentage of clicks that result in an install. |
| CTR | CTR (Click through rate) measures the percent rate of impressions that result in clicks. |
| eCPI | Outputs a horizontal stacked bar chart using two dimensional depths for the breakdowns you've selected as the Mechanics Graph. |
| Spend | Total spend by reported by your campaigns |
| IPM | Outputs a horizontal bar chart for the Mechanics Graph. |
| Impressions Per Install | Impressions per install is the average number of impressions performed per install. |
| Clicks Per Install | Clicks per install is the average number of clicks performed per install. |
| Revenue | Total revenue driven by users in that cohort. |
| ROI | Return of Investment is a percentage of revenue compared to spend. |
Select Group By
One optional setting under Attribution Breakdowns is grouping by items to breakdown the table. See below for the list of groups in the dropdown:
Select Network
On the Attribution Breakdowns, you have the option to filter the table by a specific set of networks.
Select Geos
On the Attribution Breakdowns, you have the option to filter the table by a specific set of user Geos.
Attribution Breakdown Data Table
In addition to the datatable, the Attribution Breakdown will output the queried metrics based on the settings you've selected.
Exporting Charts
Every chart on the ByteBrew dashboard is able to be exported via .csv by clicking on the three dots icon in the corner of the chart.
FAQs
Yes, all attribution is reported in real-time.
To start using the Attribution Dashboard, you must first have initialized the ByteBrew SDK in your game and you have setup your attribution networks on the Network Settings dashboard.
No, ByteBrew is directly connected to all the networks on our plaform to act as your MMP for measuring your advertising.
If you don't see your network under our connected list, reach out to contact@bytebrew.io to request a network integration. We will each out to the network for you and start the integration.