Push Segments

Located in Push Notification, the Segments dashboard uses our real-time user segmentation engine to enable you to build groups of users in your apps based on user attributes to utilize when sending notifications.

reviewsPopular Use Case Powered by our real-time segmentation engine, Segments is a smart tool to use when building your messaging strategy for your players. Defining groups of users based on their gameplay can make a dramatically positive impact on in-game performance over time. Building user segments for users who retain on day 1, 3, 7 and 14 is a great sample strategy for re-engaging players through thier lifespan.

Required to Start using Segments

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To start using the Segments in Push Notifications, you must first have initialized the ByteBrew SDK and added the single code line for push notifications in your integration. On the ByteBrew dashboard, make sure have created your push app and setup your app's iOS and/or Android push notification settings.

Building Segments

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Using segments, you can build groups of your players based on user filters to send targeted notifications. See sections below on how to create a segment on the push notification dashboard.

Setting up a Segment

To setup a Segment, open the Segment panel by clicking "Create Segment" button. Follow the steps below to finish setting up a Segment:

Select Segment Status: Set the segment status to Active, if you plan on using the segment in a live push notification. If you do not plan on using the segment, then you can keep this setting toggled in-active.

Segment Name: Choose the name for the segment. It's best to name the segment after it's purpose or filters. Ex. Day 1 Retention Segment.

Filters: Select any filters you want to apply to the segment. You can choose multiple filters to refine the group of users who fit your segment. After selecting the filters you want applied to the segment, fill in the corresponding filter settings for each filter selected. See list below for possible filters you can add to a segment:

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First Played: Defining time from the very first session a new user played your game or app.

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Last Played: Defining time from the last session that a user played your game or app.

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Purchased Amount: Defining the amount spent by the user in purchases.

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Platform: Defining which platform the user is from.

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Ads Watched Amount: Defining the amount of ads the user has watched in your app or game.

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Country Origin: Defining where the player is located.

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Custom Data: Defining specific custom data the player has been tagged with while playing your app or game.

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Sessions Played: Defining the number of sessions the user has played in your game or app.

After selecting a filter, make sure to fill in the filter settings for each filter you've chosen.

Edit Segments

Any Segment you've created can be edited by selecting the "Edit" button next to the segment row you wish to adjust and applying the changes to the segment panel. If you make changes to a live segment, changes will automatically be applied in real-time.

Remove Segments

To remove a segment that you've built, select the "Remove" button on the segment you want to remove.

notification_importantImportant If you delete a segment that is actively linked to a live push notification, that notification will stop sending.

FAQs

Can I select multiple filters to apply in one segment?

Yes! You can add as many filters as needed under a segment to achieve the group of players you want to target.

When does a user get added to a segment?

Any user who meets the defined segment filter rules you've created will automatically be added to a segment in real-time. We have a real-time segmentation engine that powers our segment dashboard.

Can one user belong to multiple segments?

Yes, if a user qualifies for the filter rules in two different segments you've built, then they will be apart of both segments.

What does the Users column on the Segments dashboard mean?

The Users column on a segment represents the total number of push notification users that haved belonged to the segment since it was created.

Need some help?

Join the ByteBrew Discord community to chat with our team and other developers on the platform.

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help When do users get added to a segment? ByteBrew Segments are real-time. Players in your apps that meet a segment filter rules will automatically be added to a segment instantly.